The Rivian truck was a surprise and not a surprise. It’s a unique look at pickup truck design that couldn’t be done by a mainstream automaker already established in trucks. The gimmicks are mostly just that, but they’re fresh and interesting, not just gimmicks for gimmick’s sake. The Rivian also has the advantage of being a very, very good vehicle outside of those gimmicks. It’s smooth, comfortable, useful, and usable.
Aaron is an automotive journalist living in Wyoming, USA. His background includes technology, mechanics, commercial vehicles, and new vehicle evaluations. Aaron is a member of several automotive media groups and writes for many well-known publications.