Ford Cites Economies of Scale for Lower F-150 Lightning Prices

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Ford says that improved economies of scale, including increased plant capacity, production scaling, and raw materials capacities are all reasons that the F-150 Lightning will see price reductions. Starting in the 2024 model year. Production at Ford’s Rogue Electric Vehicle Plant in Michigan is set to resume this fall as upgrades to triple capacity complete. Ford is targeting 150,000 units of the Lightning annually.

Improving battery raw materials costs combine with those upgrades in scale to adjust prices by nearly $10,000 per unit.

“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers. We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.” –Marin Gjaja, chief customer officer, Ford Model e

Prices for the 2024 Ford F-150 Lightning are:

ModelMSRPPrevious MSRP
F-150 Lightning Pro$49,995$59,974
F-150 Lightning XLT 311A$54,995$64,474
F-150 Lightning XLT 312A$59,995$68,474
F-150 Lightning XLT 312A Extended Range$69,995$78,874
F-150 Lightning Lariat 510A$69,995$76,974
F-150 Lightning Lariat Extended Range$77,495$85,974
F-150 Lightning Platinum Extended Range$91,995$98,074
Ford Manufacturer’s Retail Price changes for F-150 Lightning 2023-2024 model year. Destination of $1,995 not included.

Ordering for the 2024 Ford F-150 Lightning has opened with $1,000 bonus incentives for buyers who order some models through a dealership. Incentives end on July 31, 2023.