GM Launches Assisted Driving Education Effort


General Motors has launched a “Hands Free, Eyes On” initiative to improve consumer education in the use of advanced driver assistance systems (ADAS). The goal is to avoid concern and confusion about the benefits and uses of ADAS as they become more commonly available.

“We know that to help achieve our vision of zero crashes, we must increase the adoption of ADAS and proactively highlight the benefits they offer. To increase usage, we must help drivers understand how currently available technologies, like Super Cruise, work and the responsibility drivers have when using ADAS features. We want customers to be assured of what we are doing to safely deploy these technologies.” –Scott Miller, GM vice president, Software Defined Vehicle and Operating System

The Hands Free, Eyes On program is designed to explain not only the current state of ADAS, but to show its use in daily driving. The program is meant to expand and change as ADAS become more common and improves with more capability over time. GM’s effort will specifically target Super Cruise and similar internal systems.

Core elements of a safe deployment, GM says, include:

  • 1. A commitment to testing and validation
  • 2. Integrating a comprehensive set of sensor technologies
  • 3. Ensuring technologies have driver attention systems
  • 4. Keeping our maps updated by monitoring roads and working with the public sector
  • 5. Educating consumers and other stakeholders

GM will share free ADAS educational resources and best practices on and GM social channels.