Lincoln unveiled Aviator, a three-row plug-in hybrid production preview. The “teaser” model serves to preview the direction Lincoln plans to take with its newest SUV when the production model goes on sale next year.
With its roomy interior and twin-turbocharged powertrain available with an advanced plug-in hybrid option, the three-row Aviator is targeting the heart of the premium market, entering the medium luxury SUV segment that represents more than a quarter of all premium SUVs sold. Appealing to millennials starting families, with the majority of vehicles sold to people ages 35 to 44, the medium luxury SUV segment saw sales of more than 585,000 vehicles in 2017.
The Lincoln twin-turbocharged engine can be paired with the brand’s first advanced plug-in hybrid technology—the first time the company will offer a plug-in hybrid powertrain mated to a twin-turbocharged engine.
Aaron is an automotive journalist living in Wyoming, USA. His background includes technology, mechanics, commercial vehicles, and new vehicle evaluations. Aaron is a member of several automotive media groups and writes for many well-known publications.