Nissan Adds Stake in Formula E With e.dams Partnership


Nissan has purchased a stake in the e.dams racing organization going into the ABB FIA Formula E racing series. Nissan is the first Japanese automaker to join Formula E and will be using the race series to promote its best-selling electric cars. The new “performance side”of Nissan Intelligent Mobility will be showcased through racing livery and race gains.

The e.dams organization is part of DAMS, a leading contender in European open-wheel sports car competitions. Based in Le Mans, France, the e.dams team was co-founded by principal Jean-Paul Driot. The Nissan partnership carries on from the previous partnership with Nissan’s ally Renault. The e.dams team won the Team Championship trophies for the first three seasons of Formula E and holds records for most wins and pole positions.

“For Nissan’s first Formula E experience, it makes sense to partner with e.dams and be able to draw on the organization’s experience of winning races and championships,” said Roel de Vries, Nissan corporate vice president and global head of marketing and brand strategy. “The level of competition in Formula E will get even more intense for season five, with a series-mandated all-new car and powertrain. As part of our commitment to our partnership, Nissan has now purchased an ownership stake in the organization, and we’re excited to work with Jean-Paul and his team.”

Said Driot: “With our new partner Nissan, we’re eagerly awaiting the new challenges ahead. We’re very proud of our history in Formula E, and we’re looking forward to adding new pages to the series’ history books with our new partner and the new car.”