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Researchers at Northwestern’s McCormick School of Engineering have proposed using the model pharmaceutical companies use to move product from research phases to market. Their paper, published in MRS Energy & Sustainability, suggests an industry model for automotive battery innovations that is based on the research-development-market model used by pharma. The battery innovations market is littered with failure, they note, whereas the pharma model is not.
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Aaron is an automotive journalist living in Wyoming, USA. His background includes technology, mechanics, commercial vehicles, and new vehicle evaluations. Aaron is a member of several automotive media groups and writes for many well-known publications.