Researchers at Northwestern’s McCormick School of Engineering have proposed using the model pharmaceutical companies use to move product from research phases to market. Their paper, published in MRS Energy & Sustainability, suggests an industry model for automotive battery innovations that is based on the research-development-market model used by pharma. The battery innovations market is littered with failure, they note, whereas the pharma model is not.
Aaron is an automotive journalist living in Wyoming, USA. His background includes technology, mechanics, commercial vehicles, and new vehicle evaluations. Aaron is a member of several automotive media groups and writes for many well-known publications.