Nissan commissioned Economist Impact to survey 3,750 young urban dwellers across 15 global cities about their future mobility choices. The findings reinforce a strong preference for electric vehicles (EVs) and sustainability-driven decisions.
Key Findings:
- Environmental Commitment: 57% of young city residents are willing to change travel habits to reduce their carbon footprint, with stronger urgency in emerging cities.
- EV Adoption Growth: EV ownership among respondents is expected to rise from 23% today to over 35% in the next decade. Enthusiasm is higher in emerging cities (44% expect to drive EVs within five years) compared to developed cities (31%).
- Technological Interest: Over 40% of respondents are interested in innovations like energy storage, alternative fuels, and vehicle-to-everything (V-to-X) technology, which integrates EVs into the broader energy grid.
- Barriers to Adoption: In emerging cities, EV battery concerns dominate, while developed city respondents are more focused on the high costs of EVs compared to combustion-engine vehicles.
The survey highlights that for sustainable mobility to succeed, cities must balance environmental goals with commuter priorities like affordability, convenience, and inclusivity. This calls for a multimodal transport approach integrating public transit, EVs, shared mobility, and active transport into a seamless, accessible network.
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